For example, consider a strategy that aims to reduce water use rates in a 10 county area by introducing a new graded water use fee that increases with water consumption volume. The new water use rates would affect all residents in the 10-county area, so the strategy map may simply show the 10 county boundaries.
Or consider two different marketing strategies aimed at the same goal in the same state–getting in-stream environmental flows requirements set for the three largest reservoir/hydropower complexes.
One strategy aims to increase voter turnout for the initiative through an advertising campaign targeted at recreational river users including high revenue kayaking and river rafting communities as well as city dwellers who visit the river to swim on weekends.
A second campaign strategy would focus on gaining support from the business community, using hydropower industry spokespeople to reveal the positive aspects of the initiative for local businesses. Assume that recreational river users reside in the state’s four largest cities, so the recreational campaign will be targeted to all the voting districts associated with these cities. Those voting districts become the strategy map. The business community is centered in three of the four largest cities, and in one additional mid-size city near one of the big hydropower facilities. The voting districts associated with these cities become the strategy map for this alternative strategy.